Concept video typically has a theme and are produced similar to a movie or television program. Once the theme is determined, a script is usually written and can be either serious, humorous, or both. These videos can be produced different ways including, documentary style, a parody or just about any format you desire. The concept video I have chosen is the Cadburys gorilla advert August 31st 2007. This video is a concept video as chocolate has nothing to do with gorillas and the gorilla is taking a human role in this video as it is playing the drums like a human would. The location set in this video is in a purple room with drums and at the end we are shown a chocolate bar with a purple background. The camera shots used in this video are extreme close up when the gorilla is first shown to show is facial expressions and then medium shots are taken when the gorilla is playing on the drums.
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