Thursday, 24 May 2012

Budget
A budget is having a limited amount of money and the spending for each thing needed has been planned to make sure that you don't go over your budget. It is important to have a budget planned because then you know how much each thing will cost meaning that you don't overspend but you still produce something which is of a high standard. Also, by having a budget it will mean that there is less chance of facing complications and disruptions when completing your product such as a music video and by being able to prevent this it means that you have more time to focus on producing a good quality video

Animatic
An animatic is a series of still images that have been edited together and displayed in sequence with dialogue or a rough sound track to test whether the sound and images are working well together. This is important because it lets the director see if there are any problems with any camera positioning, shot list and timing issues that may exist with the current storyboard. These problems are fixed and a new animatic may be created and reviewed until the storyboard is perfected.

Crew List
A crew list is a list of the roles and responsibilities that each person has when making the music video. For example, this can include the director, editor etc. It is important for everyone to be aware of their duties so that there are no problems when creating the video and to make sure that everyone has a job in completing it. This will make sure that everyone is working together to produce something of a good quality and that nobody is left out neither are their opinions and suggestions ignored. It also makes it clear what is expected from each person to avoid any conflict or disagreements in the team. As well as this it makes sure that everyone is credited for the work that they have done in completing the video and putting it together.

Shot List
A shot list is similar to a storyboard because it identifies what's being shot in the video. By creating a shot list, your entire production runs more efficiently because everything gets shot based on the location and set-up. A shot list can be easily distributed to cast and crew and gets the director, cinematographer and the rest of the crew on the same page, especially when shooting the scenes that haven't been storyboarded. This prevents any problems from occurring and produces a high quality video as it has been planned out properly.

Research
This can be done in either films or music video directors. Research is important because we are able to learn more about things, people, and events. In doing research, we are able to make smart decisions as we know more about the topic. This can help when we are making music videos as by researching you can find out more about different techniques used to make a music video and you can use this for inspiration for your own video.

Treatment
A treatment is a piece of prose which is usually the step between scene cards and the first draft of a screenplay for a music video. It is generally longer and more detailed than an outline and it may include details of directorial style that an outline presents. They read like a short story, except they are told in the present tense and describe events as they happen. There are two types: the original draft treatment, created during the writing process, and the presentation treatment, created as presentation material. This is important as it promotes your music video and raises awareness about what it’s about and the details about it which will attract more attention to it and make it more popular.

Mood Board
If you spend hours producing something amazing, pixel perfect to only have it rejected by the client because it isn't what they were envisioning in their minds, your ego and budget get affected and you become frustrated so therefore it is important to create a good mood board at the start. A mood board is extremely useful for establishing the aesthetic feel of a web site. It usually fits into the process somewhere after wireframes and before design mock-ups. Things that can be explored in the mood board include photography style, colour palettes, typography, patterns, and the overall look and feel of the site. You must consider soft or hard, grungy or clean, dark or light etc.

Storyboard
It is important to think of your video as a story because all good stories contain certain elements. When creating your story keep in mind the 5 w's; Who, What, When, Where, and Why. This will help you fill in the main body of your story and there are some general terms that you should be familiar with; protagonist, antagonist, plot, setting, turning point, dialog, introduction, conclusion, narration, and points of view. There are two main styles for laying out your story - a storyboard or a script. They each have their pros and cons. The storyboard and script methods should be used in conjunction with one another. Creating a storyboard allows you to refine and examine the overall story-line. Once completed turn the storyboard in to a script. The final script will provide the detail required for the actual shooting. It will also allow the talent to view and rehearse their lines. It is important to make a story board so you do not miss out anything and you have an over view on what you need to create as a finishing piece.

Location's List
This is a list of potential setting that you might decide to use for your music video. It is important to look at different settings and then choosing the ones that you feel fit in best to what you are trying to show. By having a location list you are aware of the different choices that you have. It also prevents you from losing time as you have already organised and thought about the different places you may like to use.

Timeline Analysis
Timeline analysis is used to note the changes made to the production over the process of the music video being made. It can include changes to equipment, techniques, materials etc. This can be useful for looking for what changes enhanced the music video and increased the standard of it, by being aware of this you can apply it to your music video further or you can use this in the future. It also saves time as you can simply look at the timeline to see what has been done to the video rather than you having to try and figure it out yourself through memory which might not be accurate.

Pitch To Gain Feedback
This would be through a presentation talk to the class about your ideas for your music video. It is important to do this because you can get constructive criticism to help you make improvements to what you have produced which is helpful because it helps to create a video of a higher quality. You can also gain information about the techniques you have used and can be given more inspiration and ideas to apply to your music video. The feedback might also be useful to explain the strengths about the video so you are aware what has worked well and you can then use this for any further videos which you might create.

Existing Text Analysis
This can be done in either music videos or short films or even opening sequences. Textual analysis involves observing and questioning all the elements that create meaning within the piece, such as acting, directing, lighting, cinematography, mise en scene, etc. Besides noticing the individual elements that create a film’s meaning, textual analysis also involves understanding how the film fits into the larger context of its environment. It also requires researching a film’s genre, audience as well as its historical, institutional, and socio-cultural significance. It’s only in combining both that we can create a thorough understanding of the film. This is an important aspect because it lets you see whether or not your music video targets your audience and it also allows you to question whether it shows what you would like it show. If you feel that it doesn’t you can make the changes needed to make sure that it shows what you would want it to.

Ask Artist For Permission
This can be done via Email, Twitter, MySpace Etc for music videos only. It’s necessary to use copyrighted music from a record, CD, tape or from a video recording of a live concert, you must contact the company listed on the recording label, CD or tape. A recording you made on your own equipment at a live concert is not a legal recording. You will have to call the company and ask to be transferred to the licensing department and request a “copyright license” from the recording company for each piece of their music you would like to use. You will need to explain exactly how you want to use the music, that it will be recorded onto video media, that it will be synchronized with visual images, where it will be seen and some idea of the size of the potential audience. It is also important to indicate whether anyone will receive a payment for their work or whether you, the production company, are creating the video for a profit. Tell them if duplications will be made or sold and what the price of the duplications is expected to be. If you do not ask for permission you can be sued so therefore it is important you ask for permission or it will create obstacles when producing your music video.

Risk Assessment For Each Location
A Risk Assessment is a systematic method of looking at work activities, considering what could go wrong, and deciding on suitable control measures to prevent loss, damage or injury in the workplace. The Assessment should include the controls required to eliminate, reduce or minimise the risks. It is important to do a risk assessment as you can ensure safety and security to the people who are going to be involved in what you’re producing. It also saves time when producing and you’re reducing risk.

Planning The Rest Of Mise En Scene
This would be planning of the clothing, props, make-up, effects etc. This is important because it makes sure that you have the resources you need to develop what you are trying to present in your video. It makes sure that there aren’t any disruptions when the music video is being made as everything has already been prepared so this gives the team more time to focus on the video itself and making sure that it is the best that it can be. Also, by using props and effects it makes sure that the right message is being presented to the target audience.

Film Test Footage/Pictures Of Location Reccy
This is when you visit a potential location for your video to see whether or not it is suitable to shoot your footage there, if you have access to certain facilities you might need or if there are any light or sound problems that might occur. It is important to this because you are able to sort out any issues there might be before you go to record the footage so it means that you are not wasting time. Also, it gives you a better idea of what your music video will look like and by visiting the location you might get some more ideas of what you can do with your video. If you don’t visit the place you will be unprepared meaning that your music video won’t be of a high standard.

Monday, 21 May 2012

Purpose Of Music Videos







What Is The Purpose Of Music Videos?

Music videos attract people to listen to the song and it promotes it by making people want to watch the video as well as listen to the song. They make songs more popular as they put an image to the lyrics which are being presented making it more appealing as it creates a better understanding of what the song is about. The main purpose of music videos is to market the song and get more people interested in it and make it popular amongst people.


 



What Is The History Of Music Videos?




Music videos didn't have such a big importance as they do now. They started off as black and white shots which were then put together with the music going over it, they were of a low quality and weren't very clear. By the 1960s, short motion pictures were created which lead to music videos being created. For example, Disney would produce clips which had classical music playing over it. Visual jukeboxes were also popular as these were short clips used to be shown when the music was playing. As music videos developed, people began to create videos in colour and they used different techniques to put their videos together. By the middle of the 1980s, music videos became very important when it came to promoting songs and in today's society have become a very popular and vital method of advertising artists and their music.

Tuesday, 28 February 2012

Conclusion For Music Video



How well did you work in a group?
Above is the music video we created to Megan Nicole’s Medley mashup. In this video we all had a song which we had separate parts too. Personally, I think we tried to work well together for the first time together as me and Ayesha didn’t know the other two people in our group were. However, we did get along at times and we worked together making this music video and helping one and other out was great and helpful. Before editing the video, in pre production we had a lot of group discussions and agreed with one another.  We helped each other by editing our each parts and putting them together also putting our idea's together on the video we all participated in. Although at times there weren't much communication as the group was split between two people. I think we managed to do well with the short time we had to put everything together because there were times when the schedule didn’t go according to the times we decided we'd shoot. I then decided to drop Media which I know regret however, we managed get it done in time. I didn’t edit my bit of the music video however, Ayesha did it for me.  

What difficulties did you have to face in the production of the video?
At times the camera we were using did not work proplerly or did not recongise the card for the camera and not everyone in the group would communicate with each other for example if someone was stuck or struggling they wouldn't speak up or ask any of the other team members to help. I think the problem was that the group had never communicated with each other before and it took time to settle in and start helping each other.  In the end we managed to get to know one and other and put our differnces aside and actually get on together and complete the video. 


How did you use new media technologies in the construction and research, planning and evaluation stages?
We used a variety of different camera shots and angles which real media products have. We also used choreography and edited our music videos using diffrernt effects. We used images in the background of some parts of the video so reflect the lyrics of the song which we used.

Peer Assessment - Feedback

Group 1
Tanya & Sam's Group. There was clear speaking and presenting and they also allowed the audience to contribute. The body language was appropriate and made the presentation interesting as we could see the levels of interest of Tanya and Sam which will reflect on the audeince. The presentation had all of the vital information and was full of bright colours which kept us interesting. The improvements that could have been is that they should have included more media things for example video and images.

Group 2
Haris, Kashif and Munashe presentation was interesting, as they explained the main features, for example the cast crew. But their presentation lacked media elements to help visualise the song and there was not enough information which didn't give enough information on their production. They answered the feed back well, and explain the different aspects and purposed for their music video.

Group 3
Shuab, Marian and Mohammed's presentation was clear and understandable as they included the appropriate information and media to help visualise the music video. They also included all of the aspects and concepts to help see how their music video will be and what effect they will have.


Group 4

Josh, Neepa & Zak's presentation was effective and contained the appropriate information. the spokesperson presented the information well and answered the feedback questions well.

Notes - Thursday 17th November 2011

Today we took pictures for evidence of us filming our video. We also filmed my bit of the video. We came back to school and backed it up on our computer.